Steve Jobs And Incentives [More Money /= Incentive To Innovate]
Here’s a point I made back in August. Apple is, at this point, clearly a more successful company than Microsoft. But judged by the criterion of “how much money has he made for himself,” Steve Jobs is a much less successful businessman than the founders of Microsoft:
[L]ooking at the Forbes 400 list I was struck by the relative modesty of his $6.1 billion nest egg. These days Apple’s market capitalization dwarfs Microsoft‘s, but Forbes has Bill Gates at $54 billion, Steve Ballmer at $13.1 billion, and Paul Allen at $12.7 billion. Google’s market cap is even smaller than Microsoft’s, but Sergey Brin and Larry Page both check in at $15 billion.
It’s worth thinking about this kind of thing when trying to consider the impact of financial incentives at the margin for high-achievers. Greg Mankiw and others, I think, want us to believe that the ups-and-downs of the estate tax were an important driver of the quantity and quality of entrepreneurial effort undertaken by these guys. That doesn’t seem even remotely right to me.
Obviously no one could doubt that Steve Jobs was incredibly wealthy. But he was significantly less wealthy than many of his peers, despite his reputation as one of the most revolutionary innovators in the computer industry, and possibly, across all industries. Point being? Paying people more does not always have a direct relationship to their incentive to work harder or innovate. There’s a point past which the relationship between increased compensation and work product becomes absurdly trivial. To claim otherwise is to somehow claim that Japanese business executives are crappier at what they do than their American counterparts, who command cartoonishly higher compensation packages. Given the number of highly successful Japanese corporations whose technology shapes our everyday lives, such a claim is fanciful bordering on delusional.
I think it is clear that the most innovative and creative people are driven by a desire to be innovative and creative and monetary success is not the driving force. Indeed several studies suggest that higher bonuses for creative thinking — for anything other than monotonous work — actually reduce output.
(There is a video floating about that cites a study, which is also cited in Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely)